Volkswagen has taken a new route as to ask people on their requirements for a car which is an extension of the focus group concept and now the company has launched a new car project based on it and it is called as the People’s car project. The project is to take the opinion about the outlook of the car for the domestic market of China from about 450 million internet users in the same country.

The concept named by Volkswagen is mass manufacturing and is to go on live for the next one year as to collect information through text, videos and images through the interface of the Zaoche website. It was quoted the site is to host vote up contests on favorite designs and prizes are to be handed out to the most appealing designs. If the concept is to succeed in China, more such ideas are to be implemented elsewhere.

Luca de Meo who is the Marketing Guru of Volkswagen spoke on the effort implied on the People’s car project to be an innovative platform by the company. With this system, the company is watching every move with the PCP as to note the interests and dislikes of the consumers, for the cars are not alone built for, but also built along by them.

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